Ep. 89 How to Protect Your Amazon Brand with Trademarks and Copyrights with Anita Mar of Trademark Angel

Welcome to the Sprint to Profit Podcast for Amazon Sellers. In this episode, we’re talking with Anita Mar from Trademark Angel about how you can protect your business and its intellectual property from bad sellers on Amazon who might try to hijack your listing or steal your images or text.

Anita’s shares plenty of knowledge based on her experience in trademark and copyright law. How long should you wait to act after sending a cease and desist letter? What can you trademark? Can you copyright your images? How can you best protect your brand?

Anita is the founder of Trademark Angel, where they’ve trademarked over 5,000 businesses in the last 18 years. In the sea of ecommerce and the vicious competition, Anita and her company have become the resource that businesses of all sizes go to.

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Talking Points
00:23 Hello and Welcome
01:20 Anita’s story, journey, and the development of Trademark Angel
03:00 How Trademark Angel works with Amazon sellers
05:20 Filing in China
06:50 When to register your trademark
08:00 Descriptive brands you can’t trademark
10:34 The first steps to think about when trademarking your brand
12:10 Copyrighting images and trademarking logos
15:30 What sellers should have prepared before going to Trademark Angel
20:00 How to enforce your brand protections
29:25 Stories from the trademark trenches
34:27 Most important tip Anita has for sellers
37:25 One last tip: transferring copyrights
39:20 Contacting Anita and Trademark Angel
42:10 Conclusion
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