Ep.59 How to Be a REAL CEO in Your Amazon Business Part 4 – Set the Values for your company

Welcome to the Sprint to Profit Podcast for Amazon Sellers. Today is Part Four of our continues series on How to Be a REAL CEO in Your Amazon Business.

In this episode, we’re going to focus on a root cause of bad decision making. It is also the reason that many entrepreneurs lose sight of the company vision. We want to talk about how to set the values for your company so you know exactly what drives the goals and vision of your business. You may think this is just a topic for people who run their own SaaS, brick-and-mortar shop, or own their own business but, guess what. You fit in that category too. It’s time that you thought of yourself as a CEO of your business. As a business owner, it is extremely important to keep your company values in mind with every decision you make for your business.

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Talking Points
00:23 Hello and Welcome
01:00 Overview of what we will cover today
03:34 Which values are important to your company?
03:51 Google’s Core Values: “10 Things We Know To Be True”
10:18 Things your company will NOT do
15:30 Write your values so your team knows them, buys into them, and embodies them
21:27 How to share the company values to your customers
28:10 Summary and conclusion
Resources / Links