Ep.56 How to Prioritize Ranking and Reviews to Scale Your Amazon Business with Troy Johnston from Seller.Tools

Welcome to the Sprint to Profit Podcast for Amazon Sellers. This week we are speaking with Troy Johnston of Seller.Tools about what it takes to be successful on Amazon these days. Troy gives his insights on the trends he has observed through his software company. As the co-founder of Seller.Tools, he has a unique viewpoint to share with everyone. Today, Troy talks about the importance of focusing on what’s impactful, getting back to the basics, and what to focus on if you’re a new seller on Amazon.

Troy has been in this industry for a while now. In addition to founding Seller.Tools, he is also a seven-figure Amazon seller, and has successfully exited and sold one of his brands for multiple seven figures.

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Talking Points
00:25 Hello and Welcome
01:25 Troy’s background and journey
08:32 Problems that stop sellers short of success
14:58 How can Seller.Tools help sellers solve their biggest issues
20:02 Advice for sellers who are panicking about risks
26:31 How to use Seller.Tools as a new seller
32:06 Pre-launch steps to take with Seller.Tools
39:58 Insights for Amazon sellers
46:54 Reaching out to Troy
47:23 Conclusion
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