Ep.45 Top 8 Things We Learned About Amazon Selling from Q4/Xmas 2020

Welcome back to the Sprint to Profit Podcast for Amazon Sellers. Hopefully you saw some wonderful sales uplifts in this holiday period. Aside from that, we do know there have been a few challenges this year and this quarter. In this episode, we are going to be reviewing the major learnings we have discovered over the last few weeks to help you see from our perspective (and the perspective of the clients we work with) what are some of the biggest learnings from the top strategies and the challenges we had to overcome from the 2020 holiday season.

Today we’ll be talking about the top 8 key things we learned from the last quarter of 2020. It has been a crazy year and an even crazier Q4 for Amazon sellers. Whether you saw a rise in your sales or not, we’ve got a number of lessons to share with you: from Amazon FBA inventory restrictions, to getting accurate forecasts, to page 1 organic keyword rankings. We have sure fire ways to get profitable sales through periods like these: periods of high sales demands.

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Talking Points
00:23 Hello and Welcome
01:52 A quick rundown
03:20 Amazon FBA inventory restrictions changed often
09:57 "Request a Review” works well to get review ratings during peak sales periods
14:23 The season was longer than usual and AND they were higher than average
21: 55 Timing a launch with the sales uptake can lead to an accelerated and profitable launch
26:44 A good PPC system will help dominate the competition AND catapult sales
36:52 Planning ahead and accurate forecasts will help you avoid running out of stock, and having your logistics plan to have your FBA stock refilled is crucial
39:41 Page 1 Organic Keyword Ranking for your main KW’s is still a SURE WAY to get profitable sales through periods of high sales demand
42:30 Price Testing is a great way to maximise sales and profit
50:10 Summary
52:22 Conclusion
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