Ep.44 How to Create Clarity and Mine Hidden Gems from Amazon Ads with Mike Zagare from PPC Entourage

Welcome back to the Sprint to Profit Podcast for Amazon Sellers. In this episode, we are going to be speaking with Mike Zagare from PPC Entourage. Mike is a serial entrepreneur, a recovering physical therapist, and the founder of PPC Entourage which is a company that specializes in helping Amazon sellers with their Amazon Advertising to stop wasting money and to help make more money with the right ad strategies. He also loves sharing that knowledge with other sellers to help them take steps towards personal and financial freedom.

Today Mike is going to be talking about PPC Entourage and how they help sellers. He’s also going to talk about different ad types and which work best when it comes to the different parts of a customer journey, and his thoughts on branded traffic and his preferred way to spend his advertising budget.

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Talking Points
00:23 Hello and Welcome
02:18 Mike’s background
04:15 Basics of Amazon Ads, PPC, and Sponsored Products
08:00 Different customer ad types in a customer journey
12:15 How to approach your campaigns and keywords for easy management
15:03 The lifecycle of a product
20:02 Breaking even with your A Costs
21:25 How to figure out brand analytics and the dashboard
27:15 How PPC Entourage helps Amazon sellers
30:00 Advice for poorly performing products
33:38 Last minute advice
34:50 Days of Nuggets
37:50 Conclusion
Resources / Links