Ep.32 How to Avoid Costly Mistakes with Your Amazon Ads with Laura McCaul of Sponsored Profit
Welcome back to the Sprint to Profit Podcast for Amazon Sellers. Today we’re going to be speaking with a dear friend and colleague, Laura McCaul, from Sponsored Profit which is a firm that specializes in training and tools around Amazon Advertising. Laura will be talking about three costly mistakes that Amazon sellers make when it comes to Amazon Ads, as well as actionable things you can do to avoid these mistakes.
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|00:22||Hello and Welcome|
|02:30||Laura’s background and Sponsored Profit|
|06:13||What Laura will be covering|
|08:21||Mistake #1: Fear of spending money|
|21:52||Mistake #2: Amazon PPC FOMO|
|30:00||Mistake #3: Spending money on the wrong keywords|
|32:50||Keywords: At launch-time versus ongoing|
|40:29||Summary and takeaways|