Ep.32 How to Avoid Costly Mistakes with Your Amazon Ads with Laura McCaul of Sponsored Profit

Welcome back to the Sprint to Profit Podcast for Amazon Sellers. Today we’re going to be speaking with a dear friend and colleague, Laura McCaul, from Sponsored Profit which is a firm that specializes in training and tools around Amazon Advertising. Laura will be talking about three costly mistakes that Amazon sellers make when it comes to Amazon Ads, as well as actionable things you can do to avoid these mistakes.

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Talking Points
00:22 Hello and Welcome
00:51 Laura Introduction
02:30 Laura’s background and Sponsored Profit
06:13 What Laura will be covering
08:21 Mistake #1: Fear of spending money
21:52 Mistake #2: Amazon PPC FOMO
30:00 Mistake #3: Spending money on the wrong keywords
32:50 Keywords: At launch-time versus ongoing
40:29 Summary and takeaways
43:57 Free Training
Resources / Links