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Why Brand Positioning Matters for your Amazon Business

Why is brand positioning important for your Amazon business? People buy for many reasons. Some buy because of a need and purpose. Others buy because of emotional motivations.  Some buy…

Amazon Branding Strategy: Why You Need it to be Successful

Your branding strategy can make a significant impact on your success as an Amazon seller.  Whether you’re on your first or 25th launch, having a strong branding strategy can help…

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