amazon listing

Amazon Listing Best Practices That You Should Know

Kirsty Verity

Your Amazon listing has the power to drive more sales and profit to your Amazon FBA business. 

As an Amazon seller, you will need to create product listings on Amazon. The key is to make these product listings as informative and persuasive as possible. 

So today, we will be sharing practical tips and best practices to help you boost your Amazon listings. 

What is an Amazon listing?

Amazon listing example
Sample listing from

An Amazon listing is the product page for the items you’re selling on your Amazon store. 

It provides bullet points, a product description, product reviews, and product images that help your customers decide to make a purchase. 

Your listing on Amazon performs several functions. Two of the most important are driving traffic and increasing potential sales. 

The goal is to get your product listing right so your product appears on top of the searches inside Amazon. It also helps drive more traffic to your store so you could sell more products to your customers. 


  • An Amazon listing provides all the necessary information about your products 
  • The two most important functions of your listing are to drive traffic to your Amazon store and increase your sales 

Important Elements of a Product Listing

There are four important elements of an Amazon listing. 

First is the product title that serves as the description of the product. 

Amazon listing product title

Amazon allows 250 characters for your product title. It’s best to provide titles that contain keywords that your target market looks for. 

This can include the basic product description like the model, size, colors, and quantity of the product. 

It’s also important for you to consider writing for humans when you create your product title. Make sure that your product title is something that people would use when looking for products. 

Product images are also a vital part of a product listing on Amazon. 

Amazon listing product images

Amazon allows at least five high-quality product images that you can display per item. These photos should demonstrate the size and scale of the product you’re selling. Doing this helps limit returns and negative feedback from buyers. 

It is best to showcase the main image using a white background so you could highlight its features. It also helps to show how the product looks like from different angles and when it’s in use.  

It’s also advisable to include the product packaging so your buyer knows what to expect. 

Bullet points and key features are also an important element for product listings.

Amazon listing sample bullet points

Amazon provides 1,000 characters to describe your products’ key features and benefits. High-quality bullet points can help speed up the decision-making process for your buyers too.

It also helps to choose the right words so your bullet points aren’t too long. The key is to keep around the five most important features in your listing.  

Your product description gives you the chance to show your potential buyer why your products are better than the rest. 

Amazon listing product description

Here you are provided with 2,000 characters to discuss the features and benefits you shared in your bullet points. 

You can include more details about the product and your brand. Just make sure to manage your buyers’ expectations and not mislead them. 

Your product description should be concise and direct to the point. Use short sentences to make it easier to read.  


  • The four key elements of an Amazon product listing are product title, product description, bullet points, and images 
  • As an Amazon seller, your goal should be writing for customers looking for the products you sell 
  • Your Amazon product listing should have concise and key information about the product to help your buyers decide faster. 

How to list products on Amazon 

So what do you need to prepare before creating a new listing on Amazon? 

How do you get more people to visit your store? How do you use search results to decide what to include in your product listing? 

Here are some of the things you need to have to produce a professional listing for your Amazon product. 

Get UPCs for your Amazon products 

You need to have unique UPCs for the product you’re selling, whether it’s a single or a bundle item. 

These codes help categorize items so they could be searched and sold easily. 

To do this, you need to apply for a company prefix from GS1. It also helps to calculate the number of UPCs you’ll need before buying. 

It usually costs lower to buy UPCs in bulk. 

Individual products will need their own UPCs and so will bundles. So it helps you to know how many separate and bundled UPCs you need.  

Here’s an in-depth look at UPCs from Repricer Express:

Take note of your product’s weight and measurements 

Your products’ dimensions are a vital part of your listing. 

For one, it helps your buyer decide which variant to order. It also helps them decide if the product fits their needs. 

There are two ways to do this. You can copy and paste the dimensions if you have other sellers selling the same Amazon product. 

Another thing is to measure and weigh it manually. Doing so will keep your product listings accurate and also help you with selling and storage strategies. 

Have high-quality images for your Amazon product listing 

amazon listing photo box

Make sure to take high-quality images of your products. It’s best to shoot them in white spaces to highlight the product and its best features. 

There are certain technical requirements that Amazon sets for product photography. 

For example, all photos you upload needst o be saved as  TIFF, JPEG, GIF, or PNG file. 

It’s also advisable to shoot your images in raw. Photos should be at least 1000 pixels in height and width. 

Check out more tips on product photography here:

Check search results and make your products discoverable 

Search results can give you the validation you need to see if your product is sellable. 

And it’s also an important step to get your product noticed. 

You need to make sure that you use the right product category for the product you’re selling. Then spend time learning more about Amazon’s SEO and keyword research. 

The key to getting the right keywords is to know what your audience is searching for. 

Amazon’s keyword search is more detailed than Google, so you would need to understand how customers look for what to buy. 

There’s also a specific way Amazon wants sellers to put information in for their search engine. Unlike Google, Amazon’s sole focus is to convert visits into sales. 

That’s why you need to understand your target market so you could write compelling copies for your listings. 


  • UPCs are important in creating a product listing. It plays a crucial role in your visibility and searchability
  • Your product’s dimensions can help your buyer decide on the purchase. It also sets the right expectations and limits complaints, product returns, and bad product reviews 
  • Focus on your buyer persona so you could find the right search terms they use. This will help you create more profit. 

How to create a listing on Amazon 

Your product page is your storefront. And as an Amazon seller, you need to maximize your real estate on the platform. 

Amazon listing storefront

Your product listing serves as a window-shopping experience for those visiting your store. It also provides a peek into your brand. 

That’s why you must do to well in your Amazon product listing. To do so, you must craft it in a way that makes it easy for your potential customers to find what they’re looking for. 

So how do you set up an awesome Amazon product listing?

To do this, go to the menu option under “Inventory” then click “Add a Product”. 

Choose “Create a new product listing” for unique products. You can also select an existing product if you are selling products along with multiple merchants. 

Then choose your product categories and subcategories to classify it. 

Once that’s done, you will be asked to fill out your product listing information. 

Check out this step-by-step guide from


  • Your listing is like a storefront that you use to attract potential buyers. 
  • Listing a new product on Amazon can be done inside Amazon Seller Central Dashboard 
  • Multiple merchants who sell the same product usually share an Amazon listing 

8 Amazon Listing Optimization Best Practices You Should Follow 

A recent study conducted by Jungle Scout[1] shows roughly half in a thousand Amazon sellers recognize the importance of an awesome listing. They also focus on optimizing their product listings now more than ever. 

Here are some of the best optimization tips you can apply quickly if you haven’t optimized your listing yet. 

Optimize your Product Title 

Make sure your product title is relevant to what your buyers are looking for.

A good product title contains the main keyword at the start of the title after the item’s brand name. 

You also only need to mention the main keyword once in a listing. The keywords are matched to customer search queries so duplicating it doesn’t increase its value. 

Choose the best keywords to make your listing rank 

Keyword Scout :

The keywords you choose should be a miz of relevance and costs. 

Of course, we want to help you lower your ad costs. So it’s best to use the same keywords shoppers use when they’re buying. 

You can use tools like Jungle Scout’s Keyword Scout[2], Brand Analytic’s Search Frequency Rank, or Helium 10’s Search Volume[3] to check.  

Check out our article on how to use these tools to help you make decisions on your products:

Write descriptions for conversion 

We couldn’t stress this enough: write with your target buyer in mind. 

Make sure you’re writing is simple and concise. Focus on the benefits and let the images do the work on the features. 

Add your niches to your product title. This will help increase the chance of your product appearing in the search queries. 

Here’s a quick guide for Amazon SEO:

Maximize your images to increase your conversions

It sounds cliche but pictures do speak a thousand words. That’s why you should maximize it. 

Use images to explain how the product is used. It will be easier for buyers to understand this if they don’t have time to read the product description. 

Labels and graphics such as a badge can make it easier to build trust in them as well. 

Focus on getting positive product reviews 

Product reviews from previous customers are critical in conversions. Positive feedback and product reviews can shift new shoppers to buyers almost immediately. 

To get good ratings early on, you need to make sure that you have a good product. 

It also helps to proactively ask for feedback once the transaction has been completed. Amazon usually sends a follow-up review email to the buyer. But if it doesn’t work, it doesn’t hurt to request a review from buyers too. 

Want an easier way to send bulk review requests? Check out Jungle Scout’s Extension here:

List the product’s benefits and zero in on desires and pain points 

Create Amazon listing descriptions that solve client pain points
Write for your audience and show them how the product would answer their problems

Keep your product description precise, clear, and easy to digest. 

And when you write, keep your target’s pain points in mind. It helps to display the most common pain points in the bullet points. 

It also helps to use images that show how your product can answer their pain points, save them time, and money. 

Answer common questions and complaints about the products. Make the content about how they can use it for their benefit. 


  • Optimizing your listing can help you lower your ad costs and increase your traffic organically 
  • Whether you’re selling private label products or arbitrage, you still need to zero in on the product’s benefits and how it solves your buyer’s pain points 
  • Always keep the buyer intent in mind and you’ll never go wrong with your selling strategy. 


When done right, your Amazon listing can attract organic traffic and increase your sales naturally. 

The key is to discover and understand your ideal buyer and provide an ample solution to their pain points through your products. 

Do you have any tips or best practices to share? Leave a comment below. 

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